Blind and Visually Impaired Users Gain Independence with Georgie smartphone app

Georgie, a smartphone app designed for blind people, by blind people, has recently launched to transform the lives of almost 2 million people in the UK living with sight loss.

Leading UK provider of hardware and software to the blind, visually impaired and those with learning and reading difficulties, Sight and Sound Technology will be officially launching the product at Sight Village Birmingham on 17th and 18th July.

Developed by not-for-profit social enterprise Screenreader and available exclusively through Sight and Sound Technology, the app is built specifically to help blind users navigate day-to-day obstacles like catching a bus, reading printed text and knowing their exact whereabouts in unfamiliar areas.

Tasks more commonly associated with smartphones like using Twitter, reading text messages and using a camera have also been updated to ensure ease of use and accessibility for visually impaired people for the first time. Georgie is available from £299 including the phone, or the unique app is available to download for anyone with an existing Android smartphone (Android v2.2 or above) from £149.

Georgie makes use of Google’s Android operating system and existing Samsung phones like the Samsung XCover or the Motorola Defy + JCB 2, picked specifically for their ease of use for blind individuals. The large buttons on an uncluttered screen, voice feedback whenever the screen’s touched and an innovative way to select the desired option also make the basic functions of the phone easier to use for visually impaired people, as well as those unfamiliar with modern technology.

 

Glenn Tookey, CEO of Sight and Sound Technology added: “Companies like Apple and Google have made a good job of adding accessibility tools to smartphones, but Georgie is the first smartphone solution developed with the visually impaired in mind. For that reason, Georgie offers relevant features which, coupled with our expertise in offering customer support to the blind community, makes for a really exciting, well supported product that we’re proud to exclusively distribute.”

 

As standard, Georgie comes with features to let users dial a number with the voice assisted touchscreen, manage contacts, use speech input to send text messages and tag previous routes or hazards (such as potholes or low hanging branches) using the navigation apps. A variety of additional apps are also available for purchase in three packages; Travel, Lifestyle or Communicate.  These packages have been designed to increase functionality and support different aspects of daily life that blind people may currently find challenging. These bundles are available for £24.99 each and include a range of additional features.

 

“I was able to send my very first text just earlier this year thanks to Georgie,” said Screenreader co-founder Roger Wilson-Hinds. “It’s exactly that type of digital experience we want to make easily available to people with little or no sight. More than that though, it’s also going to help solve every day problems for blind people so they can be more confident about navigating the real world and become more independent.”

 

In the UK there are roughly 360,000 registered blind people. In addition, there are almost 2 million people in the UK living with sight loss, which equates to 1 in 30.

 

For more information please visit www.sightandsound.co.uk

 

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Notes to Editors

Press ready images including logos, screenshots and headshots can be downloaded from https://www.dropbox.com/sh/rxwl7frb5ql7udh/LiqOe1RpzY

To find out more about Sight and Sound Technology please visit www.sightandsound.co.uk

To find out more about Screenreader please visit www.screenreader.co.uk

For Media Enquiries

Regarding Screenreader:                                           Regarding Sight and Sound:

Tim Lovell, Dynamo PR                                              Katie King, Zoodikers

+44 7877 809052                                                     + 44 7525 727288

Tim.Lovell@Dynamopr.com Katie@Zoodikers.com

 

About Sight and Sound Technology

Sight and Sound Technology is the UK’s leading provider of hardware and software to the blind, visually impaired and those with learning and reading difficulties. They work in unison with private individuals, charitable organisations, educational establishments and commercial enterprises to help users fully realise their potential. Their product solutions have been specifically designed to improve quality of life at work, at study or in the home

About Screenreader

Screenreader is a not-for-profit company helping make the digital world accessible to people with little or no sight. Husband and wife team Roger Wilson-Hinds founded Screenreader in 2006 to make Thunder, the world’s first free assistive software, available to help visually impaired people use a computer. With help from the Technology Strategy Board, Cable&Wireless Worldwide Foundation, The Rayne Foundation and Nominet Trust, Screenreader is now bringing 21st Century braille to the smartphone as well.

 

 

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